Hunter Recruitment

How Bird Hunting is Turning the Tide on Hunter Recruitment

Bird hunting is at the forefront of hunter recruitment.

Doom and gloom seems to be all headlines lately when it comes to hunter numbers in the United States. The 2016 survey by the U.S. Fish and Wildlife Service put the hunting population at 4.4 percent, or 11.5 million hunters. In 1991, 7.3 percent of the U.S. population hunted, or 14.1 million people. That means we have lost 2.6 million hunters in the past 25 years. But that number becomes even scarier when compared to the U.S. population: it represents about a 40 percent loss in hunters from the overall population.

So why does it matter?

It matters because the Pittman-Robertson Fund makes up over 60 percent of the budget in the United States for local, state and federal conservation efforts. The money that goes into the Pittman-Robertson is from taxes on firearms, ammunition and archery equipment. When the number of hunters goes down, less revenue is generated and fewer funds are available to help conservation efforts. Add in the fact that states depend on hunting license fees and permits to even be eligible for the Pittman-Robertson and things get even messier.

Why is this happening?

There are certainly a lot of factors at play, but at the core — hunting has major PR problems. As hunters we are pointing fingers in all directions, but the harsh reality is, we only have ourselves to blame. As a culture we have isolated ourselves from the masses. Sure, not all of us, but the image portrayed by the vast majority of the hunting community to non-hunters is nothing to brag about. Our pursuit has become stagnant and we have not evolved with the times. We have dominated our media with a take-it-or-leave-it, one-sided perspective without the appeal of diverse opinions, traditions and backgrounds.

We aren’t talking about selling hunting to hunters here. We are talking about actually reaching new hunters. To even gain the interest of these folks we aren’t just competing against other outdoor pursuits. We are competing for attention as commanding as a Star Wars film release.

In the 2018 National Upland Hunting Survey we recently conducted, we dissected aspects of the perception of hunting, specifically looking into the use of the word “sport” as it pertains to hunting. The word “sport” is defined as “an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment.”

When we asked the survey respondents their opinion of hunting as “an activity in which an individual competes against another or others for entertainment” over 90 percent of our audience rejected it as a definition of upland hunting with overwhelmingly strong opposition. (Read: The Word Sport in Hunting)

The results painted a clear picture that even our own terminology was working against us. When asked essentially the same question on their opinion/perception of the word “sport” in comparison with the definition, even hunters themselves have an overwhelming distaste for what the word actually implies in regards to hunting. If hunters don’t agree with it, how does someone who has no idea about the history of hunting perceive this notion?

What’s the good news?

The good news is that not all media outlets are afraid of change or set on catering to broken methods of communication. The 2018 National Upland Hunting Survey revealed that Project Upland recorded a 30 percent following of first-generation hunters — that is, a hunter who did not grow up in a hunting family. Add in a 20 percent female following along with innovative age demographics and there IS light at the end of the tunnel. We are also breaking the urban and suburban development myth with a 55 percent following hailing from non-rural communities, proving that urban populations will in fact accept a future with hunters.

By making a strong effort to empower new hunters and inspire them through positive and cutting-edge media, everyone within the Project Upland community is helping to turn the tide on hunter recruitment. And by normalizing women in the outdoors, accepting new ideology in outdoor pursuits, and making all people feel accepted, the upland community is leading the race to save hunting.

What can we all do to help?

Many have said it before: if we all took it upon ourselves to mentor just one new hunter from start to finish, we could solve this issue inside this decade. We ask our community to continue putting the future of hunting as a top priority to make sure that we in fact save the pursuit we all love so much.

It is important to know that that as we grow our numbers, we will grow our voice and more importantly, our acceptance. That acceptance will lead to more awareness, more habitat, more access, more hunters and ultimately, the continuation of the North American Model of Wildlife Conservation.

We as a community have made the commitment to inspire as many new hunters as we can, and it’s working. We will continue to provide anyone with interest as many tools as we are able to help advance their abilities to stay with hunting. We will continue to point them in the direction of state agencies and non-profits. As a community, we will continue to make upland hunting a model example of hunter recruitment in the 21st century.

Last modified: August 10, 2018

11 Responses to :
How Bird Hunting is Turning the Tide on Hunter Recruitment

  1. Robb says:

    outstanding article, Jesse. Thanks for lots of food for thought … and action

  2. Kyle says:

    This really may be the best article project upland has put out… and that is saying alot. I hope it inspires folks to take along someone new.

  3. Great article. As a semi-competent dog trainer of many years, I grew a few years ago into a conversion to positive training for dogs. I see a virtual absence of the positive training model in the hunting sector today. I surmise that most of the growth potential for hunting lies with women and children. I can tell you from a good bit of experience that women and children are much more likely to take to the outdoors with their dog if they have a positive training model. Where are the outdoor cheerleaders for positive training for gundogs?

    1. A.J. DeRosa says:

      100% Robert! Gun dogs are such an important gateway into hunting.

    2. Robb says:

      Agree! Add to your statement about women and children the soft-hearted dudes who worry about their dogs and their dog’s health and well-being perhaps more than their own. I count myself among them and want to always err on the side of positive and use positive reinforcement training methods first and whenever they are effective.

  4. jpassacantando says:

    Best piece yet. Inspiring. And you are right about the mentoring. The demographics of your following are encouraging but it takes a mentor to get you out in the field with a gun. Can you use your site and lists to connect people?

  5. bsatt says:

    In addition to PR, what do you think are the next biggest contributing factors to the decline? I would offer (with no empirical backup whatsoever) that access is a key problem. I love bird hunting here in Texas, and own a well-trained gun dog. But not being a landowner, that desire and dog don’t always translate into easy hunting opportunities. It is always a struggle to put hunts together, and they then can be relatively costly at that. Finding a lease is also a huge (and expensive) task. If I can’t find easy opportunities, then how can a new hunter? An intimidating prospect, I propose.

    1. You are absolutely correct about the access issue. That is certainly a top tier barriers for both new and existing hunters. Unfortunately, hunter access is dependent upon the state and federal governments and also the united voice of hunters (or lack thereof) putting pressure upon their politicians to maintain and/or increase access opportunities for hunters.

    2. Mike Leedahl says:

      I agree with you there, access is a growing problem here in MN as well. Some of our state land has been sold to out of state potato producers. Decent quality mixed aspen/pine land is turned into potato farms. About 14,000 acres. This means people who hunted this land have 2 choices: quit hunting or go somewhere else. State land is sometimes sold out from underneath you without warning. This happened to us 6 years ago with our deer hunting land(which doubled as some great grouse woods). We are still looking for a permanent parcel of quality public land where we can camp and hunt…There’s a reason we hunt public land; purchasing and leasing are not possible. I live on the fringe of decent quality grouse habitat, and in the past a 45 minute drive would get me into good hunting. More recently, my drive time has doubled. The reason is these woods we bird hunt have been managed by the state and are regenerating; they are still 5-6 years away from being worth the effort.
      Another factor in the decline as I see as a recent former science teacher is social media technology(enough said), which leads to yet another issue: lack of physical activity. One example will suffice: at my former school we had a McDonald’s 200 yards from our building. Aside from being a major part of our student’s diet, most didn’t walk to get lunch, they drove their cars. Two hundred yards.
      One thing we do every October is host a rendezvous. It started as friends and family and has evolved into an educational weekend. We have blackpowder shooting, archery, camping, outdoor cooking. People can bring their own gear, but we also give anyone the oppurtunity to learn how to shoot a bow, load and shoot a muzzleloader,throw a tomahawk, and make friends. One of our successes is a young gal who learned how to shoot a bow at our event, then a few years later finished in the top third of her age group at the state high school league sanctioned archery tournment. She’s now beginning to bowhunt.
      I think for us old timers we need to weather the storm, and maybe at times go out of our way to introduce people first to the outdoors, then work on the hunting and fishing. And do this in a way the that the rookies determine the pace. Rookies, like many of us in the beginning were, are impatient, and want to be successful in the hunt, to bag something everytime(to make it worth their effort). As we get older and sometimes wiser we realize that while a bird or 2 in the bag is great, the time in the field is just as good, if not more important. Think about how much fun it is to work as a team with a dog, or to just look at the fall colors in a way nonhunters can’t, from inside the woods. Some of us are on top of the hill looking down. Rookies, today especially, are looking up at us, wondering how to get there and if the climb is worth it.

  6. Scott Barton says:

    Outstanding article. Thanks for the thoughtful share Jesse!

  7. Jon Freis says:

    Thank you Jesse. There’s an abundant native wild bird hard to kill, huntable in 29 states from ME to TX to CA to WI with a dog, farmers are glad to see us, easy on the pocketbook, with the most growth potential to get new hunters involved of anything, pursuing the grandest of all game birds, yet most people never heard of it. Call 920-776-1272 http://www.turkeydog.org/

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: